Got a Great Idea for a

Mobile App

, Now What?
— 09 March, 2018
In this era where technological revolution cuts across all aspects of life, we are gradually becoming a tech reliable society. Because of this, a lot of techstart-up companies continue to dish out new mobile apps that tend to make “living” a lot easier also most companies have acknowledged the potential of mobile apps to increase the interaction between companies and their target customers.So now you’ve got an idea and you’re wondering if you can turn it into a mobile apps, knowing that building an app requires a lot of time, you’re thinking you need to quit your job to become a full time tech entrepreneur, don’t. Contrary to popular belief, you can actually juggle both and succeed in them. All you require is dedication, efficiency and balance.

First, write down your ideas and conceptualize the problem you intend to solve. This is the most basic and most important aspect of the idea to app journey, if your idea doesn’t solve a problem or improve on an already existing concept then you should have a rethink. If it does, write out all its features so you can easily communicate this with your investors and app developers. Then ask yourself “Why a mobile app?” Technology is quickly evolving and since 2008 different mobile operating platforms have emerged making app developers consider a long array of hardware specifications and configurations due to the intense competition in mobile software and changes within each of the platforms. Thus, building for one platform and neglecting the others could be a bad move. If you are still convinced a mobile app is what you want you should carry out a market research to identify already existing apps, competitions and industry trends that might influence the tools and platforms you will use for your mobile app development.

Another important aspect is to identify your users, “who will use your app and what’s your target market” once you’ve narrowed it down to a specific group you can conduct further research to enable you revamp your app features to suit their preferences. Your app marketing strategy should revolve around user engagement because mobile marketing can provide your customers with time and location sensitive, personalized information that will help promote your idea. You can also conduct a focus group study to find out exactly what your audience may like or dislike. Results from this study will help determine the success of your product. The next step is to come up with a monetization strategy. They’re lots of ways you can make money from your app, like through subscription fees, in-app purchases, in-app ads, user data, or sponsorship. While choosing a monetization strategy make sure you choose something that works for your audience. Most phone apps are free so launching a paid app wouldn’t be the best strategy especially for a new app, you could make the mobile app download free and restrict some features which will be made available after an in-app purchase.

You may not know how to develop an app but there are cloud-based solutions that can help you build apps without any necessary coding skills, an example of an app builder is the Appy pie and also app makers like kryptos. If these app builders seem cumbersome, you should start sourcing a mobile app development company that can build your mobile app in a high-quality, cost-effective way. Make sure they sign a non-disclosure agreement before sending them your app details. A good company would evaluate your details and ask loads of questions, so make sure you have the answers readily available so you can adequately communicate your idea. Before you select one compare and evaluate the options you have based on their reputability, expertise of the developers, price, time and their eagerness to work for you.

After you’ve made your choice, the user interface/user experience (UI/UX) of the app should be created, to enable you visualize the screen, function and flow of the application. These reviews will help you decide which features to keep or remove and which theme and overall visual appeal best portrays your idea. Although there are several phases and processes in the user interface design, some of which are more demanded upon than others, depending on the project your app developer should be able to send you the app at intervals depending on their progress while you test and give them feedback. It is very important that you QA the app, as this helps you control the quality, cost, timeline and also learn if the app needs some improvement. If you come up with some new features during the app development, discuss it with your developer and get the time and cost estimate. If it fits your budget, then you can include it.

Once the app development process is done, you can now launch it on the respective platform stores iTunes App Store and Google Play Store. Seek the opinion of some experts on app marketing or you can market it yourself on social media which is one of the easiest ways to popularize the app.

If you want a single company that takes care of all aspects from concept to Launch and Marketing, then you should consider companies like They understand your idea, provide UI designs from world class designers, develop the app on iOS and Android, test it, host the backend, help you publish the app on Appstore, market it for you and also maintain it for you. They do regular feature additions based on market demand. All this is done iteratively with inputs from you at every stage.

Vaayoo takes your ideas and helps you create and launch successful mobile apps in time and at lowest costs.